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Enterprise one to one: tools for competing in the interactive age

Peppers, Don

Enterprise one to one: tools for competing in the interactive age - New York Currency Doubleday c1997

ISBN: 038548755X

Subjects--Topical Terms:
Market segmentation
Customer relations
Relationship marketing
Technological innovations

LC Class. No.: HF5415.127 / .P46 1997

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Enterprise one to one: tools for competing in the interactive age