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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / - 5th ed. - Englewood Cliffs, NJ : Prentice Hall, c1994. - xix, 684 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index.

ISBN: 0136690033

LCCN: 93038128

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF 5415.32 / .S35 1994

Dewey Class. No.: 658.8/342

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Consumer behavior /