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Consumer behavior /

Wells, William, 1926-

Consumer behavior / - New York : J. Wiley, c1996. - 1 v. (various pagings) : ill. (some col.) ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 0471596418 (cloth : alk. paper) MUT

LCCN: 95045409

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .W45 1996

Dewey Class. No.: 658.8/342

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Consumer behavior /