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Strategies for the new health care marketplace : managing the convergence of consumerism and technology /

Coddington, Dean C.

Strategies for the new health care marketplace : managing the convergence of consumerism and technology / - San Francisco : Jossey-Bass, c2001. - xxviii, 418 p. : ill., map ; 23 cm. - The Jossey-Bass health series .

Includes bibliographical references (391-398) and index.

ISBN: 0787955930 (alk. paper)

LCCN: 00012247

Subjects--Topical Terms:
Medical care--Forecasting.
Medical innovations.
Consumers.
Medical economics.
Medical technology.
Delivery of Health Care--organization & administration--United States.
Consumer Satisfaction--United States.
Marketing of Health Services--methods--United States.
Technology--United States.

LC Class. No.: RA 427 / .C56 2001

Dewey Class. No.: 362.1

National Library of Medicine Call No.: W 84 AA1 / C613s 2001

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Strategies for the new health care marketplace : managing the convergence of consumerism and technology /