LIBRARY CATALOGUE (OPAC)

Tip: Use Keyword for broad searching, or switch to Title/Author for precision.
E-Resources Browse electronic items in our subscription list. MUT Repository Find publications on the Repository MyLOFT Access Access E-Resources using MyLoft Past Papers Access & Revise using past papers

Basic marketing: (Record no. 12755)

MARC details
000 -LEADER
fixed length control field 00557nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field mut
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240606081234.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171004b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0075605368
040 ## - CATALOGING SOURCE
Transcribing agency mut
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M31 1999
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shapiro, Stanley J.
245 ## - TITLE STATEMENT
Title Basic marketing:
Remainder of title a global-management approach
250 ## - EDITION STATEMENT
Edition statement 9th Canadian ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Toronto
Name of publisher, distributor, etc. McGraw-Hill Ryerson
Date of publication, distribution, etc. c1999
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Murang'a University of Technology Library Murang'a University of Technology Library General stacks 04/10/2017 Donation-TFC 1 HF5415.13 .M31 1999 014908 30/08/2024 14/02/2018 04/10/2017 Books
    Library of Congress Classification     Murang'a University of Technology Library Murang'a University of Technology Library General stacks 24/02/2018 Donation-TFC   HF5415.13 .M31 1999 019341 30/08/2024   24/02/2018 Books
    Library of Congress Classification     Murang'a University of Technology Library Murang'a University of Technology Library General stacks 16/11/2018 Donation -TFC   HF 5415.13 .M31 1999 024476 30/08/2024   16/11/2018 Books
    Library of Congress Classification     Murang'a University of Technology Library Murang'a University of Technology Library General stacks 10/06/2019 Donation TFC   HF5415.13 .M31 1999 026343 30/08/2024   10/06/2019 Books