Global marketing management / (Record no. 13145)

MARC details
000 -LEADER
fixed length control field 01004pam a2200289 a 4500
001 - CONTROL NUMBER
control field 1199942
003 - CONTROL NUMBER IDENTIFIER
control field mut
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240606081244.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980904s1999 maua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98040715
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0201350629 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 1416
Item number .G56 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/48
Edition information 21
245 00 - TITLE STATEMENT
Title Global marketing management /
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Reading, Mass. :
Name of publisher, distributor, etc. Addison-Wesley,
Date of publication, distribution, etc. c1999.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 703 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management
-- Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Quelch, John A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bartlett, Christopher A.,
Dates associated with a name 1943-
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Murang'a University of Technology Library Murang'a University of Technology Library General stacks 10/10/2017 Donation-TFC   HF 1416 .G56 1999 014985 30/08/2024 10/10/2017 Books