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Marketing Management (Record no. 280)

MARC details
000 -LEADER
fixed length control field 00557nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OST
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240606080814.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150730s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273779834
040 ## - CATALOGING SOURCE
Transcribing agency MRUC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 .13.M35224 2012 C.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip; Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 14th
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Name of producer, publisher, distributor, manufacturer Pearson
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice 2012
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Europe -- Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Murang'a University of Technology Library Murang'a University of Technology Library 14/08/2015 1 HF5415 .13.M35224 2012 C.1 000284 30/08/2024 08/02/2018 14/08/2015 Books