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Marketing : the core /

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2004.Description: 1v.(various pagings): col. ill. ; 28 cmISBN:
  • 0072547030 (alk. paper)
  • 007121478X (international ed. : alk. paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .K452 2004
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Books Murang'a University of Technology Library HF5415 .K452 2004 (Browse shelf(Opens below)) Available 011893

Includes bibliographical references (CN1-CN14) and index.

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