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Services marketing : integrating customer focus across the firm /

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 3rd edDescription: xx, 668 p. : ill. ; 26 cmISBN:
  • 0072471425 (alk. paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HD9980.5 .Z45 2003
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Murang'a University of Technology Library General stacks HD9980.5 .Z45 2003 (Browse shelf(Opens below)) Available 018857
Books Murang'a University of Technology Library General stacks HD9980.5 .Z45 2003 (Browse shelf(Opens below)) Available 013209

Includes bibliographical references and index.

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