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Managing brand equity : capitalizing on the value of a brand name /

By: Material type: TextPublication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991.Description: xiii, 299 p. : ill. ; 24 cmISBN:
  • 0029001013
Subject(s): DDC classification:
  • 658.8/27 20
LOC classification:
  • HD69.B7 A22 1991
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Murang'a University of Technology Library General stacks HD69 .B7 A22 1991 (Browse shelf(Opens below)) Available 026226
Books Murang'a University of Technology Library General stacks HD69.B7 A22 1991 (Browse shelf(Opens below)) Available 012984

Includes bibliographical references (p. 277-287) and index.

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