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MKTG

By: Contributor(s): Material type: TextPublisher: Toronto,Ontario : Nelson Education, [2013]Edition: 2nd Canadian edDescription: viii, 423, [48] pages : color illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780176503697
  • 0176503692
Other title:
  • MKTG
  • MKTG
  • MKTG [Cover title]
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .M52 2013
Online resources:
Contents:
Pt. 1. The world of marketing. An overview of marketing ; Strategic planning for competitive advantage ; Ethics and social responsibility ; The marketing environment ; Developing a global vision -- pt. 2. Analyzing marketing opportunities. Consumer decision making ; Business marketing ; Segmenting and targeting markets ; Marketing research -- pt. 3. Product decisions. Product concepts ; Developing and managing products ; Services and nonprofit organization marketing -- pt. 4. Distribution decisions. Supply chain management ; Marketing channels ; Retailing -- pt. 5. Promotion and communication strategies. Marketing communications ; Advertising, public relations, and sales promotion ; Personal selling and sales management ; Social media and marketing -- pt. 6. Pricing decisions ; Pricing concepts ; Setting the right price.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Murang'a University of Technology Library General stacks HF5415 .M52 2013 (Browse shelf(Opens below)) Available 027190
Books Murang'a University of Technology Library General stacks HF5415 .M52 2013 (Browse shelf(Opens below)) Available 026414
Books Murang'a University of Technology Library General stacks HF5415 .M52 2013 (Browse shelf(Opens below)) Available 014773
Books Murang'a University of Technology Library General stacks HF5415 .M52 2013 (Browse shelf(Opens below)) Available 012839

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Caption title.

Includes bibliographical references (pages 395-409) and index.

Pt. 1. The world of marketing. An overview of marketing ; Strategic planning for competitive advantage ; Ethics and social responsibility ; The marketing environment ; Developing a global vision -- pt. 2. Analyzing marketing opportunities. Consumer decision making ; Business marketing ; Segmenting and targeting markets ; Marketing research -- pt. 3. Product decisions. Product concepts ; Developing and managing products ; Services and nonprofit organization marketing -- pt. 4. Distribution decisions. Supply chain management ; Marketing channels ; Retailing -- pt. 5. Promotion and communication strategies. Marketing communications ; Advertising, public relations, and sales promotion ; Personal selling and sales management ; Social media and marketing -- pt. 6. Pricing decisions ; Pricing concepts ; Setting the right price.

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