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Buy ology : truth and lies about why we buy /

By: Material type: TextPublication details: New York : Broadway Books, c2010.Edition: 1st pbk. edDescription: xi, 254 p. ; 21 cmISBN:
  • 9780385523899 (pbk.)
  • 0385523890 (pbk.)
Other title:
  • Buyology
Subject(s): LOC classification:
  • HF5415.12 .L56 2010
Contents:
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.
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Books Murang'a University of Technology Library General stacks HF5415.12 .L56 2010 (Browse shelf(Opens below)) Available 013682

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"With a new chapter on buying in today's economy"--Cover.

Previously published in hardcover in slightly different form: New York : Doubleday, 2008.

Includes bibliographical references (p. 239-243) and index.

A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.

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