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Marketing strategy /

By: Contributor(s): Material type: TextPublication details: Australia ; Mason, Ohio : South-Western Cengage Learning, c2011.Edition: 5th edDescription: xxiiI, 743 p. : ill. ; 26 cmISBN:
  • 053846738X (pbk.)
Subject(s): DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415.13 .M35 2011
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Includes bibliographical references and indexes.

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