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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 6th edDescription: xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cmISBN:
  • 0072410647 (alk. paper)
Subject(s): DDC classification:
  • 658.8/342 21
LOC classification:
  • HF5415.3 .P46 2001
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Murang'a University of Technology Library General stacks HF5415.3 .P46 2001 (Browse shelf(Opens below)) Available 016645

Includes bibliographical references and index.

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