Strategic market management /
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TextPublication details: Hoboken, NJ : Wiley, c2008.Edition: 8th edDescription: xii, 322 p. : ill. ; 23 cmISBN: - 9780470056233 (pbk. : alk. paper)
- 0470056231 (pbk. : alk. paper)
- HF 5415.13 .A23 2008
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| HF 5415.13 .A23 1998 Strategic market management / | HF5415.13 .A23 2005 Strategic market management / | HF 5415.13 .A23 2005 Strategic market management / | HF 5415.13 .A23 2008 Strategic market management / | HF5415.13 .A52 2004 Strategic marketing management / | HF5415.13 .A52 2004 Strategic marketing management / | HF 5415.13 .B38 2005 Basic Marketing A global-managerial approach |
Includes bibliographical references and index.
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