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Strategic market management /
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TextPublication details: New York : J. Wiley & Sons, c1998.Edition: 5th edDescription: xiv, 330 p. : ill. ; 23 cmISBN: - 0471177431 (pbk. : alk. paper)
- 658.8 21
- HF 5415.13 .A23 1998
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Murang'a University of Technology Library General stacks | HF 5415.13 .A23 1998 (Browse shelf(Opens below)) | Available | 022365 |
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| HF 5415.1265 .W55 2002 Convergence marketing : running with the centaurs / | HF5415.127 .A54 2006 The long tail : why the future of business is selling less of more / | HF5415.127 .P46 1997 Enterprise one to one: tools for competing in the interactive age | HF 5415.13 .A23 1998 Strategic market management / | HF5415.13 .A23 2005 Strategic market management / | HF 5415.13 .A23 2005 Strategic market management / | HF 5415.13 .A23 2008 Strategic market management / |
Includes bibliographical references and index.
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