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International business : the challenges of globalization /

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 5th edDescription: xxviii, 481 p. : col. ill., col. maps ; 28 cmISBN:
  • 0137153759
  • 9780137153756
Subject(s): DDC classification:
  • 658/.049 22
LOC classification:
  • HD62.4 .W586 2010
Contents:
Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
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Books Murang'a University of Technology Library General stacks HD62.4 .W586 2010 (Browse shelf(Opens below)) Available
Books Murang'a University of Technology Library General stacks HD62.4 .W586 2010 (Browse shelf(Opens below)) Available 030251

Includes bibliographical references (p. 445-450) and indexes.

Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.

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