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Electronic commerce /

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2009.Edition: 2nd edDescription: xliii, 578 p. : col. ill. ; 26 cmISBN:
  • 9780132243315
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5548.32 .T87 2009
Online resources:
Contents:
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
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Books Murang'a University of Technology Library HF5548.32 .T87 2009 (Browse shelf(Opens below)) Available 003658

Prev. ed. published under title: Introduction to e-commerce.

Includes bibliographical references (p. 521-544) and index.

Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.

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