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Business marketing : connecting strategy, relationships, and learning /

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 2nd edDescription: xxix, 705 p. : ill. (some col.) ; 27 cmISBN:
  • 0072410639
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .D92 2002
Online resources:
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Books Murang'a University of Technology Library HF5415 .D92 2002 (Browse shelf(Opens below)) Available 011039

Includes bibliographical references and index.

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