Lilien, Gary L.,  1946- <br/><br/>
Marketing engineering :  computer-assisted marketing analysis and planning / 

 - Reading, Mass. :  Addison-Wesley,  c1998. 
 - xvii, 350 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. [323]-337) and index. 
<br/><br/><label>ISBN: </label>032100194X 0321014170 (pbk.) 
<br/><br/><label>LCCN: </label>97021787  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.<br/>Marketing--Decision making--Mathematical models.<br/>Marketing--Decision making--Data processing.
<br/><br/><label>LC Class. No.: </label>HF 5415.125  / .L54 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8/02/0285