Handbook of research on mobile marketing management / 

 - Hershey, PA :  Business Science Reference,  c2010. 
 - xxxii, 548 p. :  ill. ;  29 cm. 
 - Advances in e-business research series (AEBR),  1935-2700 .
 - Advances in e-business research series. .
<br/><br/>Includes bibliographical references (p. 484-528) and index. 
<br/><br/> "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher. 
<br/><br/><label>ISBN: </label>9781605660745 (hardcover) 1605660744 (hardcover) 9781605660752 (ebook) 1605660752 (ebook) 
<br/><br/><label>LCCN: </label>2009006922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing.<br/>Text messages (Cell phone systems)<br/>Internet marketing.<br/>Internet advertising.<br/>Cellular telephones.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .H357 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/72