TY  - BOOK
AU  - Pousttchi,Key
AU  - Wiedemann,Dietmar G.
TI  - Handbook of research on mobile marketing management
T2  - Advances in e-business research series (AEBR),
SN  - 9781605660745 (hardcover)
AV  - HF5415.1265 .H357 2010
U1  - 658.8/72 22
PY  - 2010///
CY  - Hershey, PA
PB  - Business Science Reference
KW  - Telemarketing
KW  - Text messages (Cell phone systems)
KW  - Internet marketing
KW  - Internet advertising
KW  - Cellular telephones
N1  - Includes bibliographical references (p. 484-528) and index
N2  - "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher
ER  -