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Handbook of research on mobile marketing management /

Contributor(s): Material type: TextSeries: Advances in e-business research seriesPublication details: Hershey, PA : Business Science Reference, c2010.Description: xxxii, 548 p. : ill. ; 29 cmISBN:
  • 9781605660745 (hardcover)
  • 1605660744 (hardcover)
  • 9781605660752 (ebook)
  • 1605660752 (ebook)
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .H357 2010
Summary: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
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Books Murang'a University of Technology Library HF5415.1265 .H357 2010 (Browse shelf(Opens below)) Available 003802

Includes bibliographical references (p. 484-528) and index.

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

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