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Marketing engineering : computer-assisted marketing analysis and planning /

By: Contributor(s): Material type: TextPublication details: Reading, Mass. : Addison-Wesley, c1998.Description: xvii, 350 p. : ill. ; 26 cmISBN:
  • 032100194X
  • 0321014170 (pbk.)
Subject(s): DDC classification:
  • 658.8/02/0285 21
LOC classification:
  • HF 5415.125 .L54 1998
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Murang'a University of Technology Library General stacks HF 5415.125 .L54 1998 (Browse shelf(Opens below)) Available 030234
Books Murang'a University of Technology Library General stacks HF 5415.125 .L54 1998 (Browse shelf(Opens below)) Available 019296

Includes bibliographical references (p. [323]-337) and index.

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