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Image from Amazon.com
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Consumer behaviour by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Macmillan 1987
Availability: Items available for loan: Murang'a University of Technology Library (1)Call number: HF 415.3 .M68 1987.
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Buy ology : truth and lies about why we buy / by
Edition: 1st pbk. ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Broadway Books, c2010
Availability: Items available for loan: Murang'a University of Technology Library (1)Call number: HF5415.12 .L56 2010.
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4.
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Customer behavior : consumer behavior & beyond / by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth, TX : Dryden Press, 1999
Availability: Items available for loan: Murang'a University of Technology Library (1)Call number: HF5415.32 .S54 1999.
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5.
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Foundations of Marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Toronto, Dryden, 1997
Availability: Items available for loan: Murang'a University of Technology Library (1)Call number: HF 5415 .B56 1997.
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7.
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Association for Consumer Research : appreciating diversity by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Duluth, MN Association for Consumer Research 2012
Availability: Items available for loan: Murang'a University of Technology Library (1)Call number: HC 240 .Z9A8 2012.
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8.
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Consumer behavior / by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1995
Availability: Items available for loan: Murang'a University of Technology Library (1)Call number: HF5415.32 .M68 1995.
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9.
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Image from Amazon.com
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Consumer behavior / by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice-Hall, c1998
Availability: Items available for loan: Murang'a University of Technology Library (1)Call number: HF5415.32 .M68 1998.
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10.
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Consumer behaviuor and managerial decision making by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River Prentice Hall 2002
Availability: Items available for loan: Murang'a University of Technology Library (1)Call number: HF5415.3 K298 2001.
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11.
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Image from Amazon.com
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European advances in consumer research by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Duluth, MN Association for Consumer Research 2011
Availability: Items available for loan: Murang'a University of Technology Library (1)Call number: HF 5415.32 .B72 2011.
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12.
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Managing customer relationships : a strategic framework / by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, c2004
Availability: Items available for loan: Murang'a University of Technology Library (1)Call number: HF5415.5 .P45 2004.
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13.
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