| 000 | 01004pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 1199942 | ||
| 003 | mut | ||
| 005 | 20240606081244.0 | ||
| 008 | 980904s1999 maua 000 0 eng | ||
| 010 | _a 98040715 | ||
| 020 | _a0201350629 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF 1416 _b.G56 1999 |
| 082 | 0 | 0 |
_a658.8/48 _221 |
| 245 | 0 | 0 | _aGlobal marketing management / |
| 250 | _a4th ed. | ||
| 260 |
_aReading, Mass. : _bAddison-Wesley, _cc1999. |
||
| 300 |
_aviii, 703 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _xCase studies. |
|
| 700 | 1 | _aQuelch, John A. | |
| 700 | 1 |
_aBartlett, Christopher A., _d1943- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c13145 _d13145 |
||