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| 001 | 1809289 | ||
| 003 | 20170109142019.0 | ||
| 005 | 20240606080911.0 | ||
| 008 | 790920s1980 njua b 001 0 eng | ||
| 010 | _a 79021989 | ||
| 020 |
_a0135579759 : _c$18.95 |
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_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.K64 1980 |
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 0 | 0 |
_aMarketing management : _banalysis, planning, and control / |
| 250 | _a4th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1980. |
||
| 300 |
_axi, 722 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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_c3284 _d3284 |
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