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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

Scott, David Meerman.

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / - Fourth edition. - xxiii, 439 pages ; 23 cm

Includes index.

ISBN: 9781118488768 (pbk.)

LCCN: 2013010132

Subjects--Topical Terms:
Internet marketing.
Public relations.

LC Class. No.: HF 5415.1265 / .S393 2013

Dewey Class. No.: 658.8/72

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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /