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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

By: Material type: TextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Edition: Fourth editionDescription: xxiii, 439 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781118488768 (pbk.)
Subject(s): Additional physical formats: Online version:: New rules of marketing & PRDDC classification:
  • 658.8/72 23
LOC classification:
  • HF 5415.1265 .S393 2013
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Books Murang'a University of Technology Library General stacks HF 5415.1265 .S393 2013 (Browse shelf(Opens below)) Available 017171

Includes index.

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